Webhook
A webhook is an automatic message one app sends to another the moment something happens — a 'push' notification between software. Instead of repeatedly asking 'anything new yet?', the source system instantly tells the destination when an event occurs.
Why it matters for your business
Webhooks are what make automation feel instant rather than delayed. They're the trigger that starts a workflow the second a form is submitted, a payment clears, or a status changes — no waiting, no polling.
In practice
The moment a client submits your intake form, a webhook fires and immediately starts the onboarding workflow — the client gets a confirmation and your team gets a fully-populated record before they've closed the browser tab.
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