Machine Learning (ML)
Machine learning is a branch of AI where software learns patterns from data rather than being explicitly programmed with rules. Given enough examples, it can make predictions or classifications on new, unseen inputs.
Why it matters for your business
Machine learning is what lets automation handle things that are too varied for fixed rules — like predicting which leads are worth chasing or spotting anomalies in transactions. For most SMBs it works quietly inside the tools and automations you use, rather than being something you build from scratch.
In practice
A system learns from your past support tickets which ones tend to be urgent, and automatically prioritizes new tickets that look similar.
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