Make (formerly Integromat)
Make is a visual no-code/low-code automation platform that connects apps and builds multi-step workflows with branching logic and data transformation — generally more flexible than the simplest tools for moderately complex automations.
Why it matters for your business
Make sits between simple no-code tools and fully custom builds. It can handle more complex logic affordably, which makes it a strong fit for a lot of SMB automations — though very high volume or deeply custom needs can still call for a purpose-built system.
In practice
Make runs a multi-step flow: read a form, look up the customer, branch based on their plan, update three systems, and send a tailored confirmation.
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