Workflow Orchestration
Workflow orchestration is the coordination of a multi-step process across different tools and tasks — deciding what runs when, in what order, handling branches and errors, and making sure the whole sequence completes reliably.
Why it matters for your business
Simple automations are single steps; real business processes are chains of steps with conditions and hand-offs. Orchestration is what turns those into one dependable flow that finishes correctly every time, even when a step fails and needs a retry.
In practice
Orchestration runs a new-client process end to end: create records, send the welcome packet, schedule onboarding, and if a step fails, retry it and alert a human.
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