Model Context Protocol (MCP)
The Model Context Protocol is an open standard for connecting AI models to external tools and data sources in a consistent way — letting an AI securely access your systems (files, databases, apps) through a common interface.
Why it matters for your business
MCP matters because it makes AI agents far easier and safer to connect to the tools you already run. As it spreads, wiring an AI assistant into your CRM, docs, or database becomes more standardized and less custom — which means faster, cheaper, more reliable automation.
In practice
Through MCP, an AI assistant can read from your project database and update records directly, using a standard connector instead of a one-off custom integration.
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