Middleware
Middleware is software that sits between two or more systems and manages the flow of data and logic between them — translating, routing, and coordinating so applications that weren't designed to work together can.
Why it matters for your business
When your tools don't connect cleanly, middleware is often the layer that makes an automation reliable — handling the translation and edge cases between systems. You usually don't buy 'middleware' directly; it's part of how a well-built integration holds together.
In practice
Middleware takes an order from your website, reformats it, and delivers it to both your accounting system and your fulfillment tool in the shape each one expects.
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